CRADLE OF CREATIVITY

A 12 day event with 1390 delegates from around 70 countries attending

A World Congress involving official representatives from over 54 countries and 4 international networks, over 4 days

A ten-day Conference on Intercultural exchange in TYA, 2 day academic conference and 8 Focus days involving more than 209 presenters

An eleven-day International Theatre Festival

Read the report as pdf here

FESTIVAL:

63 productions involving

464 artists

In 3 main venues (Artscape, Baxter, City Hall) and 4 Cultural Hubs (Atlantis, Langa, Phillipi and Vrygrond)

29 South African Productions

6 International/SA collaborative productions

11 African (non-SA) productions and collaborations

17 non-African International productions

 

ATTENDANCE:

18 562 tickets through Computicket

1247 attending Rocking the Cradle

2500 attending the Cultural Hubs

Actual attendance of productions ranged between 60% and 100%, due to artists being able to access all productions for free, if there was space in the auditorium.

7850 children/ youth attendances, with 2859 sponsored learners

32 sponsored buses

At least 1960 attended the special events (Opening, Auction, Awards Evening, Closing).

 

MEDIA REACH:

More than 56 discreet media articles

Over 100 documented items produced by Dialogue for Community

Over 3,6 million impressions on the internet

17,900 unique visitors to the website over April/May

Over 1000 new likes on Facebook

ECONOMIC IMPACT:

The economic impact of the Cradle of Creativity Festival and Conference on production is approximately R92 million. This represents the value of the festival to the economy of the Western Cape. This event contributes to between 327 and 850 jobs (temporary and permanent) – depending on the method of calculation – in the province, excluding the employees directly employed by the organising committee. Read more in the marketing analyses here. (.pdf)